Application of the “Marketing Concept” in the Property/Casualty Insurance Industry
| Year of publication: |
1989
|
|---|---|
| Authors: | Joe H. Murrey Jr. ; Pitts, Robert E. ; Reidenbach, Eric ; Hollman, Kenneth W. |
| Published in: |
Journal of Insurance Issues. - Western Risk and Insurance Association. - Vol. 12.1989, 1, p. 21-57
|
| Publisher: |
Western Risk and Insurance Association |
| Extent: | application/pdf |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010877162