Application of the stereotype content model in marketing : a three-level review and future research
Year of publication: |
2022
|
---|---|
Authors: | Guo, Xiaoling ; Liu, Hao ; Zhang, Yicong |
Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 5.2022, 2, p. 196-213
|
Subject: | Competence | Marketing | Morality | Stereotype content model (SCM) | Warmth |
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