The application of project advancement to developing the deployment procedure for transnational investment : the example of fast food industry entry into mainland China
Cheng-Chang Chang; Yan-Kwang Chen
| Year of publication: |
2009
|
|---|---|
| Authors: | Chang, Cheng-chang ; Chen, Yan-kwang |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 3.2009, 3, p. 290-311
|
| Subject: | Schnellgastronomie | Fast-food industry | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Unternehmensnetzwerk | Business network | Wettbewerbsvorteil | Competitive advantage | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003829037