APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION
Year of publication: |
2014
|
---|---|
Authors: | BUJDOSÓ, Zoltán ; MANHAS, Parikshat Shing ; RAMJIT ; DÁVID, Lóránt ; NEDELEA, Alexandru |
Published in: |
Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism. - Facultatea de Ştiinţe Economice şi Administratie Publica, ISSN 1844-2994. - Vol. 18.2014, 18, p. 37-43
|
Publisher: |
Facultatea de Ştiinţe Economice şi Administratie Publica |
Subject: | Promotion tools | Tourism industry | Hospitality industry | Tourism products and services | Brand image | Jammu and Kashmir |
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