The aim of this study demographic characteristics of consumers, to identify the relationship between living standards and food shopping habits, determine the level of awareness by the MFAL of measures taken to ensure food safety and to develop recommendations in this context.Research is the largest city in Turkey and 13.7 million people live in Istanbul, made in the first quarter of 2013. Proportional sampling method was used in this study. Making process of sampling margin of error of 1.4% and the 95% confidence interval studied. In addition to the unknown probability value of the subject on the values of p and q are considered to be 0.5. 2106 as a result of the calculations according to these data, the sample size was determined as t. Chi-square analysis of the data, Visual Relationship analysis (TIA), and logistic regression analyzes were used.Consumers are average age 38.32, college graduates 46.3%, family population 3.4, number of children 2.6, the average family income 2.495 TL/month, average food expenditure 610 TL/month, Consumers are the most purchase from supermarkets that red meat (45.3%), chicken meat (56.5%), milk (70%), dairy products (74.8%) while they purchase fresh fruit and vegetables from district market (47.3%), while food most of their attention to freshness and expiration date, reliable information for the food they receive a large proportion of TV and the internet have been identified. MFAL for public health policies, bread, salt and bran rates and arrangements for the school milk program and school canteens located right by consumers and supported. In some applications (increasing the amount of control, establishment of ALO Food Line and implementation arrangements for the sale of pesticides) and are no longer seen by consumers largely underreported.
