Applications of management sciences in marketing
Year of publication: |
1970
|
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Other Persons: | Montgomery, David B. (contributor) ; Urban, Glen L. (contributor) |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Marktforschung | Betriebswirtschaftliche Entscheidung | Betriebsführung | Absatzpolitik | Preisgestaltung | Produktgestaltung | Werbung | Handelspersonal | Betriebswirtschaftslehre | Business economics | Marketing | Operations Research | Operations research | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
Description of contents: | Table of Contents [external.dandelon.com] |
Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | XIII, 481 S graph. Darst |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Bibliogr. nach. d. einz. Kap. Montgomery, David B. and Glen L. Urban: Management science in marketing. A companion vol. |
ISBN: | 0-13-038851-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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