Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Year of publication: |
2019
|
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Authors: | Small, Felicity ; Mehmet, Michael ; Miles, Morgan P. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 27.2019, 3, p. 149-157
|
Subject: | Cause ambush marketing | Value-washing | Sentiment analysis | Cause-related marketing | Australien | Australia | Social Web | Social web | Guerilla-Marketing | Guerilla marketing | Cause-Related Marketing | Sportmarketing | Sports marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2019.06.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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