Applying a systems perspective to marketing motivation
Year of publication: |
1969
|
---|---|
Authors: | Gunn, Bruce |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 3.1969, 1, p. 18-31
|
Publisher: |
MCB UP Ltd |
Subject: | Systems theory | Marketing management | Consumer behaviour |
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