Applying activity-based costing information to improve managerial decisions in relation to market orientation
Yu-Cheng Chen; Chiung-Yao Huang; Anchor Y. Lin; Stephanie Wei-Ling Huang
| Year of publication: |
2010
|
|---|---|
| Authors: | Chen, Yu-cheng ; Huang, Chiung-yao ; Lin, Anchor Y. ; Huang, Stephanie Wei-ling |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 9.2010, 2, p. 117-131
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| Subject: | Prozesskostenrechnung | Activity-based costing | Marketingmanagement | Marketing management | Entscheidung | Decision | Führungskräfte | Managers | Beziehungsmarketing | Relationship marketing | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008748383