Applying an ecological model to social marketing communications
Year of publication: |
2013
|
---|---|
Authors: | Lindridge, Andrew ; MacAskill, Susan ; Gnich, Wendy ; Eadie, Douglas ; Holme, Ingrid |
Other Persons: | Dibb and Marylyn Carrigan, Sally (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 9, p. 1399-1420
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Behaviour change | Children (age groups) | Communications | Ecological model | Oral health | Social marketing |
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