Applying Ansoff's growth strategy matrix to innovation classification
Year of publication: |
May 2018
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Authors: | Gurcaylilar-Yenidogan, Tugba ; Aksoy, Safak |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 22.2018, 4, p. 1850039-1-30
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Subject: | Innovation strategy | corporate growth | market performance | production performance | industrial clusters | Innovation | Regionales Cluster | Regional cluster | Innovationsmanagement | Innovation management | Unternehmenswachstum | Firm growth | Industrie | Manufacturing industries | Produktivität | Productivity | Strategisches Management | Strategic management |
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