Applying behavioural theory to the challenge of sustainable development : using hairdressers as diffusers of more sustainable hair-care practices
Year of publication: |
January 2016
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Authors: | Baden, Denise ; Prasad, Swarna |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 133.2016, 2, p. 335-349
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Subject: | Behaviour change | Diffusion | Hairdressers | Practice theory | Pro-environmental behaviour | Social networks | Social norms | Sustainable lifestyle | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Lebensstil | Lifestyle | Soziales Netzwerk | Social network | Verhalten | Behaviour | Innovationsdiffusion | Innovation diffusion | Nachhaltigkeit | Sustainability | Theorie | Theory | Corporate Social Responsibility | Corporate social responsibility |
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