Applying Choice Based Conjoint Measurement to Forecast Demand for a New Restaurant Category - This paper examines the use of Choice Based Conjoint experimentation for forecasting demand for a new restaurant category. The results of the forecasting experiment are compared to demand for existing restaurant categories to determine whether the choice experiment replicates actual category shares in the ...
Year of publication: |
2000
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Authors: | Carter, Richard ; Dubelaar, Chris ; Wiley, James B. |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 6.2000, 3, p. 63
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