Applying consumer-based brand equity in private universities branding : an empirical study
AlaaEldin Abbass Ali and Ayman Mahmoud Bazzi
Year of publication: |
2023
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Authors: | Ali, AlaaEldin Abbass ; Bazzi, Ayman Mahmoud |
Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 32.2023, 4, p. 497-524
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Subject: | brand equity | brand attitude | purchase intention | corporate social responsibility | CSR | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Hochschule | Higher education institution |
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