This report outlines the core component research necessary to commence a website build to market a small company, namely - a local solicitors. The purpose of the internship corresponding to this report was to apply the technical and theoretical knowledge garnered from studying for the Certificate in Digital Marketing and New Media Management (at DkIT), to a real-life marketing context. This report chose to apply a digital marketing methodology - known as the Inbound Methodology (HubSpot Academy, 2016) to the context of law and legal practice. Dorothy J. Walsh & Co. Solicitors kindly supported this request, and the parameters of the duties and the likely themes, frameworks, and time-lines were defined. We agreed to apply an integrated digital marketing program of work (e.g., Kotler, 2013) to enable the law practice to increase its online visibility to generate business through e-Business services, and in technical terms to construct a new website for the practice. The project embarked on the construction of the website with several task components in mind: First, avenues of the do’s and don’ts, as to how to market legal services, were researched in terms of business law considerations (Keenan, 2008). Second, a clear picture of the target market/audience was drawn up for segmentation/multi-audience resonance based on the structure, background, and professional or community activities of the law practice solicitors. Third, a website platform was chosen to build on our branding storyboard, that is, WordPress was chosen to embed the content researched and constructed in an appropriate contemporary template. Moreover, the technical process of website structure and content building had to be completed to a highly polished standard, bringing professional added value to the marketing effort already present at the practice. Finally, what worked well and what challenges had to be overcome were examined by linking contemporary marketing theory to the realities of day-to-day legal practice. The results are discussed in light of the novelty of an application of digital marketing to law more generally
