Applying destination attribute segmentation to health tourists : a case study of Polish spa resorts
Year of publication: |
May-September 2017
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Authors: | Dryglas, Diana ; Salamaga, Marcin |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 4/6, p. 503-514
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Subject: | Image | pull motivation | segmentation | health tourism | spa resort | Poland | Polen | Gesundheit | Health | Gesundheitstourismus | Health tourism | Urlaubsverhalten | Holiday behaviour | Kurort | Spa | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing |
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