Applying dramaturgy theory in computer maintenance services
Year of publication: |
January-March 2018
|
---|---|
Authors: | Chen, Yi-Mu ; Wang, Ming-Yue |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 1, p. 35-48
|
Subject: | Dramaturgy theory | service quality | professional service quality | maintenance service | Dienstleistungsqualität | Service quality | Instandhaltung | Maintenance policy | Qualitätsmanagement | Quality management |
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