Applying game mechanisms to idea competitions
Year of publication: |
2011
|
---|---|
Authors: | Birke, Florian ; Witt, Maximilian ; Robra-Bissantz, Susanne |
Published in: |
Business organizations and collaborative web : practices, strategies and patterns. - Hershey, Pa. : Business Science Reference, ISBN 1-60960-581-0. - 2011, p. 144-162
|
Subject: | Innovation | Kreativität | Creativity | Kundenintegration | Customer integration | Computerspiel | Video game | Innovationsmanagement | Innovation management |
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