Applying industrial design and cost engineering to new product development in early-stage firms
Year of publication: |
2011
|
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Authors: | Marion, Tucker J. ; Meyer, Marc H. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 5, p. 773-786
|
Subject: | Unternehmensgründung | Business start-up | KMU | SME | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | USA | United States |
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