Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment
Year of publication: |
2010
|
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Authors: | Zakaria, Norhayati ; Abdul-Talib, Asmat-Nizam |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 1.2010, 1, p. 51-62
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Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Islam | Kulturelle Identität | Cultural identity | Unternehmenskultur | Corporate culture |
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