Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Year of publication: |
2016
|
---|---|
Authors: | Meraj, Mohammad A. ; Fernandes, Cedwyn J. ; Ross, Kieran J. |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 16.2016, 2, p. 149-170
|
Subject: | marketing mix | higher education | MBA programs | marketing communications | branch campus | United Arab Emirates | UAE | Marketingmanagement | Marketing management | Vereinigte Arabische Emirate | Betriebswirtschaftsstudium | Graduate business education | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Lehrplan | Curriculum | Studium | University education |
-
Goodrich, Kendall, (2020)
-
Pricing of higher education : the case of top-ranked MBA programs
Chen, Andy W., (2021)
-
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra, (2013)
- More ...
-
Awamleh, Raed, (2007)
-
Extent of globalisation in MENA countries : an empirical analysis
Muhammad, Naeem, (2010)
-
Estimating elasticity of demand for tourism in Dubai
Fernandes, Cedwyn J., (2010)
- More ...