Applying "marketing mix" techniques in education
Year of publication: |
2007
|
---|---|
Authors: | Zvezdova, Alexandra ; Volkova, Marina |
Published in: |
Norwegian-Russian cooperation in business education and research : visions and challenges in perspectives of the High North ; [proceedings of the international conference, St. Petersburg, Russia, September 2006]. - [Oslo] : Cappelen, ISBN 978-82-02-27402-3. - 2007, p. 217-225
|
Subject: | Marketingmanagement | Marketing management | Theorie | Theory |
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