Applying netnography to the obtaining of the map of positioning for companies of food.
Year of publication: |
2013
|
---|---|
Authors: | Ricolfe, José S. Clemente ; Pérez, Carmen Escribá |
Published in: |
Cuadernos de Gestión. - Instituto de Economía Aplicada a la Empresa. - Vol. OF.2013, 13
|
Publisher: |
Instituto de Economía Aplicada a la Empresa |
Subject: | Netnography | online marketing | positioning | food retail |
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