Applying RFID technology in the retail industry : benefits and concerns from the consumer's perspective
Year of publication: |
May 2015
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Authors: | Novotny, Ádám ; David, Lorant Denes ; Csáfor, Hajnalka |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 17.2015, 39, p. 615-631
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Subject: | Internet of Things (IoT) | RFID | retail sector | customer value | consumer privacy | Datenschutz | Data protection | Einzelhandel | Retail trade | Internet der Dinge | Internet of things | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/168937 [Handle] |
Classification: | O33 - Technological Change: Choices and Consequences; Diffusion Processes ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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