Applying smarter commerce analysis for click and mortar of integration platform in the retail industry
Year of publication: |
2020
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Authors: | Weng, Tzu-Chun ; Hsu, Chen-Te |
Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 26.2020, 5, p. 440-453
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Subject: | business models | online | business intelligence | data collection | retail industry | Einzelhandel | Retail trade | Geschäftsmodell | Business model | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Betriebliches Informationssystem | Business intelligence system |
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