Applying storytelling in service innovation process : findings from a case study
Year of publication: |
2009
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Authors: | Schäfer, Adrienne ; Aebersold, Roman |
Published in: |
Supporting service innovation through knowledge management : practical insights & case studies. - [Liestal] : Swiss Knowledge Management Forum [u.a.], ISBN 978-3-033-01918-8. - 2009, p. 211-228
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Subject: | Unternehmensdienstleistung | Business services | Innovation | Wissensmanagement | Knowledge management | Narrative Methode | Narrative method |
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