Applying the fuzzy analytical network process in digital marketing
Patrick Kaltenrieder (University of Bern, Switzerland), Sara D'Onofrio (University of Bern, Switzerland), Edy Portmann (University of Bern, Switzerland)
| Year of publication: |
c 2016
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|---|---|
| Authors: | Kaltenrieder, Patrick ; D'Onofrio, Sara ; Portmann, Edy |
| Published in: |
Fuzzy optimization and multi-criteria decision making in digital marketing. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8808-7. - 2016, p. 202-232
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| Subject: | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Online-Marketing | Internet marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-8808-7.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478605