Applying the Kano model and QFD to explore customers' brand contacts in the hotel business : a study of a hot spring hotel
Year of publication: |
2011
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Authors: | Chang, Kuo-chien ; Chen, Mu-Chen |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 22.2011, 1/2, p. 1-27
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Subject: | Qualitätsmanagement | Quality management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Taiwan |
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