Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Brenda Gainer and Paulette Padanyi
| Year of publication: |
2008
|
|---|---|
| Authors: | Gainer, Brenda ; Padanyi, Paulette |
| Published in: |
Nonprofit marketing : sectoral applications. - Los Angeles [u.a.] : Sage. - 2008, p. 199-210
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Kultursektor | Cultural sector | Nonprofit-Marketing | Nonprofit marketing | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717592