Applying the marketing concept in higher education : a stakeholder approach
Year of publication: |
2008
|
---|---|
Authors: | Liao, Mei-na |
Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 255-266
|
Subject: | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Großbritannien | United Kingdom | USA | United States |
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