Applying the right relationship marketing strategy through big five personality traits
Year of publication: |
2019
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Authors: | Caliskan, Aylin |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 3, p. 196-215
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Subject: | Big Five | personality traits | relationship marketing | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait |
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