Applying the theory of planned behavior to understand Indian housewives' purchase behavior towards healthy food brands
Kirti Dutta and Swati Singh
| Year of publication: |
2014
|
|---|---|
| Authors: | Dutta, Kirti ; Singh, Swati |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 4, p. 7-28
|
| Subject: | Indien | India | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490357