Applying transactional NPS for customer journey insight : case experiences and lessons learned
Asbjørn Følstad and Knut Kvale
| Year of publication: |
July-September 2018
|
|---|---|
| Authors: | Følstad, Asbjørn ; Kvale, Knut |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 3, p. 208-224
|
| Subject: | Transactional Net Promoter Score (NPS) | customer journey | customer experience monitoring | service management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2018.1471956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011940194