Appraisal of CRM implementation as business strategy option in times of recession : the role of perceived value and benefits
Year of publication: |
2017
|
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Authors: | Agapitou, Chrysa ; Bersimis, Sotirios ; Georgakellos, Dimitrios |
Published in: |
The international journal of business science & applied management : IJBSAM. - [Erscheinungsort nicht ermittelbar] : [Verlag nicht ermittelbar], ISSN 1753-0296, ZDB-ID 2406737-4. - Vol. 12.2017, 2, p. 18-31
|
Subject: | customer relationship management (CRM) | balanced scorecard | fiscal crisis | Greece | Beziehungsmarketing | Relationship marketing | Griechenland | Balanced Scorecard | Balanced scorecard | Strategisches Management | Strategic management |
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