Appreciating cultural differences in China: an interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.
Year of publication: |
2008
|
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Authors: | Eckert, Robert A. ; Lyles, Marjorie A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 51.2008, 6, p. 463-468
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Subject: | Spielwarenbranche | Toy industry | Internationale Produktion | International production | Lieferkette | Supply chain | China | USA | United States |
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