Approach and avoidance motivations in online auctions
Eugene Sivadas; John Kim; Terence L. Holmes; Frank R. Kardes
Year of publication: |
2006
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Authors: | Sivadas, Eugene ; Kim, John ; Holmes, Terence L. ; Kardes, Frank R. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 3.2006, 4, p. 318-334
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