Appropriate timing for SMEs to introduce an Internet-based online channel under uncertain operating costs : a real options analysis
Year of publication: |
2020
|
---|---|
Authors: | Shi, Ping ; Yan, Bo ; Zhao, Jun |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 969-999
|
Subject: | Channel strategies | Internet-based online channel | E-tailing | Optimal timing | Small- and medium-sized enterprises (SMEs) | Real options | Uncertain operating costs | KMU | SME | Realoptionsansatz | Real options analysis | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Internet | Online-Handel | Online retailing |
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