Architecting experience : a marketing science and digital analytics handbook
Scot R Wheeler (Medill-Northwestern University, USA)
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Wheeler, Scot R. |
| Publisher: |
New Jersey : World Scientific Publishing |
| Subject: | Marketing | Kommunikation | Communication | Digitale Medien | Digital media | Neue Medien |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 268 Seiten Illustrationen |
|---|---|
| Series: | Advances and opportunities with big data and analytics (AOBDA). - Hackensack, NJ : World Scientific, ZDB-ID 2851741-6. - Vol. vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index IntroductionThe foundations of personalization -- Strategy, technology, science & art -- The applied digital analytics playbook (adap) part one -- The changing world of owned media -- Earned media: organic social & seo -- Paid media analytics -- Testing & optimization. marketing automation. attribution -- Data management, models and algorithms -- The cultural and organizational impact of data -- Conclusion. |
| ISBN: | 978-981-4678-41-4 ; 978-981-4725-65-1 ; 981-4725-65-X |
| Classification: | Marketing ; Neue elektronische Medien |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389471