Architectural branding as brand communication : does it contribute to employees' brand commitment?
Year of publication: |
2011
|
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Authors: | Raffelt, Ursula ; Littich, Martina ; Meyer, Anton |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 33.2011, 3, p. 247-256
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Subject: | Unternehmenszentrale | Corporate headquarters | Gewerbeimmobilien | Commercial real estate | Architektur | Architecture | Unternehmenskultur | Corporate culture | Personalmarketing | HR marketing | Mitarbeiterbindung | Employee retention | Kfz-Industrie | Automotive industry |
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