Extent: | VIII, 189 S. Ill., graph. Darst. |
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Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verl.. - Vol. 77 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | Zugl.: München, Univ., Diss., 2010 |
ISBN: | 978-3-940260-24-6 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10009669067