Are AI chatbots a cure-all? : the relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences
Year of publication: |
2023
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Authors: | Fan, Hua ; Gao, Wei ; Han, Bing |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-12
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Subject: | Chatbot ambidexterity | Dual process models | Polynomial regression | Response surface analysis | Smart experiences |
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