Are banner advertisements in online games effective?
Minsun Yeu; Hee-Sook Yoon; Charles R. Taylor; Doo-Hee Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Yeu, Minsun ; Yoon, Hee-sook ; Taylor, Charles Raymond ; Lee, Doo-hee |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 241-250
|
| Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778515