Are Black Friday deals worth it? Mining twitter users' sentiment and behavior response
Year of publication: |
2019
|
---|---|
Authors: | Saura, José Ramón ; Reyes-Menendez, Ana ; Palos-Sanchez, Pedro |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 5.2019, 3, p. 1-13
|
Publisher: |
Basel : MDPI |
Subject: | business strategy | data mining | information management | sentiment analysis | UGC |
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