Are boycott motives rationalizations?
Year of publication: |
2013
|
---|---|
Authors: | Hoffmann, Stefan |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 3, p. 214-222
|
Subject: | Konsumentenboykott | Consumer boycott | Motivation | Rationalität | Rationality | Erfolgsfaktor | Success factor |
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