Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Year of publication: |
2013
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Authors: | Spears, Nancy ; Royne, Marla ; Steenburg, Eric Van |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 1 (1.1.), p. 17-37
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