Are channels of distribution what the textbooks say?
Year of publication: |
2008
|
---|---|
Authors: | McVey, Phillip |
Published in: |
Relational and functional integration. - London [u.a.] : Routledge, ISBN 0-415-41680-9. - 2008, p. 7-13
|
Subject: | Vertriebsweg | Distribution channel | Marketingtheorie | Marketing theory | Theorie | Theory |
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