Are consumers more likely to contribute online reviews for hit or niche products?
Chrysanthos Dellarocas, Guodong (Gordon) Gao, and Ritu Narayan
| Year of publication: |
2010
|
|---|---|
| Authors: | Dellarocas, Chrysanthos ; Gao, Guodong ; Narayan, Ritu |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 27.2010/11, 2, p. 127-157
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Produktinformation | Product information | Film |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008748358