Are Consumers More Loyal to National Brands than to Private Labels?
| Year of publication: |
2009-12
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|---|---|
| Authors: | Bergès, Fabian ; Hassan, Daniel ; Monier-Dilhan, Sylvette |
| Institutions: | Toulouse School of Economics (TSE) |
| Extent: | application/pdf |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in Bulletin of Economic Research, vol. 65, n°65-Supplement, mai 2013, p. 1-16. The text is part of a series TSE Working Paper Number 09-131 |
| Source: |
Persistent link: https://www.econbiz.de/10008465362