Are consumers ready for radio frequency identification (RFID)? : the dawn of a new market orientation area
by Luís Kluwe Aguiar, Freddy Brofman, and Márcia Dutra Barcellos
| Year of publication: |
2010
|
|---|---|
| Authors: | Aguiar, Luís Kluwe de ; Brofman, Freddy ; Barcellos, Marcia Dutra de |
| Published in: |
Market orientation : transforming food and agribusiness around the customer. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-09208-4. - 2010, p. 245-261
|
| Subject: | RFID | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion | Innovationsakzeptanz | Innovation adoption | Datenschutz | Data protection | Großbritannien | United Kingdom |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474606