Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Year of publication: |
March 2018
|
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Authors: | Rashid, Md Sanuwar ; Byun, Sang-Eun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 201-210
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Subject: | Brand evaluation | Country of origin | Fair trade message | Price acceptability | Fairer Handel | Fair trade | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | USA | United States | Vergleich | Comparison | Markenimage | Brand image | Entwicklungsländer | Developing countries |
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